A sensational report, a screenshot of an “internal” document, a photo shared across groups. Before you make a business decision based on information like this, it is worth asking a few simple questions.
Who published it first?
Most reports online are copies of copies. The first step is to reach the original source: the original article, the official statement, the first post. Often it becomes clear right there that a quote was cut short or that the context is different.
When was it published?
An old story that starts circulating again is one of the most common sources of confusion. Check the original publication date and compare it with the events the story refers to.
Where was it taken?
For photos and videos you can run a reverse image search, for example with Google Lens or TinEye, to find the earliest publication. Geolocation, identifying the place from details in the image such as ridgelines, signs and buildings, helps check whether the image really comes from where it is claimed to have been taken.
Who else is reporting it?
One source is still a claim. Look for independent sources that don’t copy each other and that confirm the same detail. If everyone is quoting the same post, it is still one source.
Why now, and whom does it serve?
Every publication comes from some interest. Asking who benefits from spreading the story, and why right now, doesn’t disprove it, but it tells you to check it more carefully.
Fact or assessment?
Even a true story usually mixes facts with interpretation. Separate what happened from what someone thinks it means, and make your decision on the facts. More on facts vs. assessments.
