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About

I’m Modi Ben Shaul

An intelligence researcher with more than 30 years of intelligence analysis, and the founder of Modi-In. Today I bring the methods of the intelligence world to business.

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Modi Ben Shaul, founder of Modi-In
Modi Ben ShaulFounder, Modi-In · Research & business intelligence
30+years in intelligence
26years at the Prime Minister’s Office
2021Modi-In founded
My story

From an operational career to business

In 2021 I retired from a 26-year operational career at Israel’s Prime Minister’s Office, as head of a research branch and as an operational investigator. Right after retiring, I founded Modi-In.

Over the years I did practically every task in the intelligence world: data analytics, processing raw information from many sources and formats, turning findings into intelligence you can act on, and leading multidisciplinary projects across several arenas at once.

I led teams of analysts across five sections, at a rank equivalent to colonel, and completed my service as a manager in the Prime Minister’s Office internal audit division, and as the project lead of the intelligence research to locate the soldiers missing since the Battle of Sultan Yacoub, until the file was closed and all three were brought home.

Today I bring the same methods to business. If the information you need is out there, I will find it for you, legally and ethically.

30+years of intelligence analysis
26years at the Prime Minister’s Office
5sections of analysts I led
2021Modi-In founded
Education & training

Professional background

B.Sc. in Mathematics and Statistics

Tel Aviv University

M.A. cum laude in Political Science

University of Haifa

Israel’s national inter-service senior intelligence course

Graduate

Securities investment advisor course

Graduated with honors

Certified internal auditor

Certified

Dozens of management, intelligence and business intelligence courses

Graduate

Major (res.)

Armored Corps, then Logistics

Keynote for organizations

Also a keynote speaker

A tank of Company H, Battalion 362, during the Battle of Sultan Yacoub. Photo: Arieh Shoham

A tank of Company H, Battalion 362, during the Battle of Sultan Yacoub. Photo: Arieh Shoham

Bringing home the missing soldiers of Sultan Yacoub

For eight years I led the research to locate the soldiers missing since the battle. In this keynote for organizations I open the file and turn it into tools for managers and teams.

Who works with me

My clients

Financial intelligence firmsBusiness intelligence firmsPrivate investigatorsInvestorsFreelance BI researchersLawyersBanks and financial institutionsInsurance companiesAccountants and internal auditorsVC funds and entrepreneursConsulting and strategy firmsReal estate developersRecruitment and HR firmsCompanies in M&AInvestigative journalistsAcademic and research institutionsPublic bodies and nonprofitsGlobal companies and importers
FAQ

Frequently asked questions

Didn’t find your answer? Send me a question on WhatsApp and I’ll get back to you.

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All FAQs
Who is behind Modi-In?

Modi Ben Shaul, an intelligence researcher with more than 30 years of experience in intelligence analysis and processing, 26 of them at Israel’s Prime Minister’s Office. He founded Modi-In right after retiring, in 2021.

What is Modi’s academic background?

A B.Sc. in Mathematics and Statistics from Tel Aviv University, an M.A. with honors in Political Science from the University of Haifa, and a graduate of Israel’s national inter-service senior intelligence course.

Does Modi give talks?

Yes. The keynote “Bringing Home the Missing Soldiers of Sultan Yacoub” is designed for organizations and turns the search into practical tools for managers and teams. About the keynote.

Glossary

Business intelligence glossary

Core concepts, in brief

Open-source intelligence

OSINT · Core concept

Collecting and analyzing information that has been published openly and legally: media, social networks, websites and official publications. The value is never in a single piece of information, but in cross-checking many of them.

What is OSINT

Competing hypotheses

ACH · Method

A method developed by Richards Heuer of the CIA: raise several possible explanations for the same evidence, and look for the one that the least evidence contradicts.

Competing hypotheses

Devil’s advocate

Ipcha Mistabra

“The opposite is likely.” Deliberately testing the scenario opposite to the accepted assessment, so you don’t lock onto a single explanation.

Devil’s advocate

Rumsfeld matrix

Known unknowns

Four kinds of knowledge: what we know we know, what we know we don’t know, what we don’t know we don’t know, and what we know without realizing it.

The Rumsfeld matrix

Facts vs. assessments

Analytic thinking

A ground rule of intelligence analysis: separate what is known from what is estimated, and go back to the original raw data when an old assessment starts behaving like a fact.

Nine tools from intelligence

Keynote for organizations

Keynote

The story of the search for the missing soldiers of the Battle of Sultan Yacoub, and nine lessons from the intelligence world for managers and teams.

About the keynote
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